Chili-Flakes...This red-colored spice starts with field-grown chili peppers selected for consistent heat and brilliant color. Just the right mix goes into every bottle. Organic red pepper is an all-purpose stand-in for any kind of chili pepper. 

Crushed red pepper or red pepper flakes is a condiment consisting of dried and crushed red chili peppers. This condiment is most often produced from cayenne-type peppers, commercial producers may use a variety of different ones in their blend, usually within the 30,000–50,000 Scoville unit rangewatch out for the seeds as they are the hotted part.